Charitable organizations use a variety of methods to
raise funds to support their missions.
The method many people think of first (contracting with a paid
solicitor), is used by a relatively small number of charities.
To put such solicitation campaigns into perspective,
consider that there were 10,452 charities registered to solicit in Colorado as
of Nov. 30, 2012, yet only 291 different charities were listed on the 462
solicitation campaign financial reports filed in 2012. Thus, less than 3% of all registered
charities contracted with paid solicitors, and the contributions brought in by
organizations using a paid solicitor was 0.54% of all total contributions
raised by all registered charities.
Nevertheless, these direct mail, radio, and
telemarketing campaigns have a big public impact. The 2012
Annual Report on Charitable Solicitations summarizes the results of these
solicitation campaigns, and excerpts the most pertinent financial information
provided by all 10,452 registered charities.